X and The Risks of Rebranding
![Photo of Twitter X sign](https://www.trusttree.com/wp-content/uploads/2023/08/Twitter-Sign-1024x605.png)
Last week, Randy wrote about some lurking trademark issues that could await Elon Musk as he rebrands Twitter to X. Musk’s decision shines a spotlight on the risks associated with rebranding. Not only can rebranding lead to a potential dispute with another trademark owner, as Randy discussed, but it can also cause a brand to […]