New President. New trademark applications. They go hand in hand. Donald Trump made headlines on Monday when he said he was serious about renaming the Gulf of Mexico as the Gulf of America. Hillary Clinton’s response also made headlines: Setting aside the issue as to whether this is even possible, I would expect to see […]
Last week, Randy wrote about some lurking trademark issues that could await Elon Musk as he rebrands Twitter to X. Musk’s decision shines a spotlight on the risks associated with rebranding. Not only can rebranding lead to a potential dispute with another trademark owner, as Randy discussed, but it can also cause a brand to […]
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