#DeepWater: The Branding of Vanderbilt Football

The Vanderbilt football season opens tonight against Western Kentucky. Western is a trendy pick to beat the Commodores, but optimism reigns supreme on West End avenue (at least at this time of year). Vandy running back Ralph Webb is a budding star, and the defense should be considerably better this year with head coach Derrick Mason taking over play calling duties. Mason was a hot commodity when he was hired to replace James Franklin last year. Regarded as one of the top defensive minds in the nation, Mason was the architect behind Stanford’s dominating defenses from 2011 to 2014. During […]

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