Branding Archives - Trust Tree Legal, P.C.

Branding

Dunkin’ Don’tnuts

by Kevin Hartley September 28, 2018

I have a bit of a sweet tooth. Just last week, my mother-in-law left a bag of pumpkin spice donuts at my house. The donuts didn’t survive the night. Unfortunately for donuts, they did not survive Dunkin’ Donuts’ recent rebrand either. Earlier this week, Dunkin’ Donuts made the announcement that [...]

Uber Logo Uber Alles

by Bill Ferrell September 17, 2018

The Uber logo has changed again. This time, for the better. As you may remember, way back in 2016 Uber changed its "U" logo to a more "futuristic" design. The Internet, kind soul that it is, immediately noticed that when turned 90 degrees, the logo looked like a certain part [...]

Don’t Poke the Bear- The Aloha Poke Co. Trademark

by Bill Ferrell August 13, 2018

As a trademark owner, you need to enforce your rights or you could potentially lose them, but sending out trademark cease and desist letters can be tricky. These letters can wind up circulated widely on social media, and every couple of months it seems like one devolves into a PR [...]

Law Firm Launches Puppy Themed Website

by Trust Tree November 17, 2017

Nashville-based trademark law firm, Trust Tree Legal, P.C., has launched a new website, totally rebranded with images of puppies. The website, which launched in mid-November, isn’t just about puppies, however. The firm has grown rapidly since it was founded in 2015, and relies heavily on technology to serve its clients. The […]

John Lewis Christmas Ad Kicks Off the Holiday Season

by Bill Ferrell November 14, 2017

Here at Trust Tree we keep a photo of Santa up year-round, so it should come as no surprise that we get super excited when the John Lewis Christmas video shows up every year. Nothing kicks off the holidays like a good, long, happy cry. Enjoy!

Vanderbilt vs. Tennessee: The Trademark Rivalry

by Randy Michels November 25, 2015

It’s college football rivalry week at Trust Tree! My Vanderbilt Commodores travel to Knoxville this weekend to take on Kevin and George’s University of Tennessee Volunteers. It’s the 110th contest between the schools, and UT leads the series 74–30–5. UT is a 17.5 point favorite with an over/under of 40.5. Given […]

John Lewis Christmas Ad Gets Me Again

by Bill Ferrell November 10, 2015

The leaves are falling. There’s a chill in the air. I’ve finished eating all my kids’ halloween candy. That can mean only one thing. It’s almost Christmas! It also means it’s time for the 2015 John Lewis Christmas commercial! I’m talking about John Lewis, the upscale department store chain in Great […]

All Black Everything: New Zealand’s Powerful Rugby Brand

by Kevin Hartley November 4, 2015

The Music City Miracle. The Band is on the Field. The Miami-Duke Debacle. Americans love watching football players lateral the ball. Of course, that is the foundation of an entire sport. Rugby – the fastest growing sport in the world. And the biggest event in rugby – The Rugby World […]

Rebranding in the NBA: Where Bullets Become Wizards

by Kevin Hartley October 28, 2015

In honor of tipoff to the NBA season, I’m returning to my favorite blog topic: rebranding in sports. For those of you that have followed my blogging exploits (thanks, mom and dad), you may recognize this as my go-to subject. Today, we tackle the Washington Bullets rebranding to the Washington Wizards. […]

Trust Tree Ad Of the Week: Bryan Wilson, Texas Law Hawk

by Kevin Hartley October 22, 2015

Here in the Tree, we like to keep our (hawk)eyes out for great branding. From time to time, we are so inspired by a branding effort that we give out our not-really-coveted “Of the Week” award. Today is one of those weeks. Meet Bryan Wilson, the Texas Law Hawk. Earlier this week, […]