Branding Archives - Trust Tree Legal, P.C.

Branding

Photo of Goo Goo Cluster store in Nashville

What a Cluster of a Trademark

by Randy Michels September 6, 2023

Trivia time! Can you name the first candy bar in the United States to feature a collection of ingredients? Hint: It's made here in Nashville. Give up? It's the Goo Goo Cluster. Recently, a friend celebrated his birthday by planning some "tourist in your own town" activities. This included taking [...]

Marketing Masterpieces: How Renaissance Artists Pioneered Modern Marketing

by Randy Michels August 10, 2023

Ciao from Italy! I'm currently on a multi-generational family trip. So what does this have to do with trademarks? Well, during a visit to the Uffizi Gallery in Florence, I stumbled upon a fascinating connection between Renaissance artwork and early examples of advertising and marketing. Trademarks in Renaissance Art Italian [...]

X and The Risks of Rebranding

by Kevin Hartley August 4, 2023

Last week, Randy wrote about some lurking trademark issues that could await Elon Musk as he rebrands Twitter to X. Musk’s decision shines a spotlight on the risks associated with rebranding. Not only can rebranding lead to a potential dispute with another trademark owner, as Randy discussed, but it can [...]

Rebranding Spotlight: Transforming Twitter into X

by Randy Michels July 24, 2023

After I heard that Elon Musk would rebrand Twitter as X, I did what many nerdy trademark lawyers did: I checked the U.S. Patent and Trademark Office database for any recent X trademark filings by Twitter or X Corp. I didn't find any, which is not necessarily unusual. Sometimes multinational [...]

Dunkin’ Don’tnuts

by Kevin Hartley September 28, 2018

I have a bit of a sweet tooth. Just last week, my mother-in-law left a bag of pumpkin spice donuts at my house. The donuts didn’t survive the night. Unfortunately for donuts, they did not survive Dunkin’ Donuts’ recent rebrand either. Earlier this week, Dunkin’ Donuts made the announcement that [...]

Uber Logo Uber Alles

by Bill Ferrell September 17, 2018

The Uber logo has changed again. This time, for the better. As you may remember, way back in 2016 Uber changed its "U" logo to a more "futuristic" design. The Internet, kind soul that it is, immediately noticed that when turned 90 degrees, the logo looked like a certain part [...]

Don’t Poke the Bear- The Aloha Poke Co. Trademark

by Bill Ferrell August 13, 2018

As a trademark owner, you need to enforce your rights or you could potentially lose them, but sending out trademark cease and desist letters can be tricky. These letters can wind up circulated widely on social media, and every couple of months it seems like one devolves into a PR [...]

Law Firm Launches Puppy Themed Website

by Trust Tree November 17, 2017

Nashville-based trademark law firm, Trust Tree Legal, P.C., has launched a new website, totally rebranded with images of puppies. The website, which launched in mid-November, isn’t just about puppies, however. The firm has grown rapidly since it was founded in 2015, and relies heavily on technology to serve its clients. The […]

John Lewis Christmas Ad Kicks Off the Holiday Season

by Bill Ferrell November 14, 2017

Here at Trust Tree we keep a photo of Santa up year-round, so it should come as no surprise that we get super excited when the John Lewis Christmas video shows up every year. Nothing kicks off the holidays like a good, long, happy cry. Enjoy!

Vanderbilt vs. Tennessee: The Trademark Rivalry

by Randy Michels November 25, 2015

It’s college football rivalry week at Trust Tree! My Vanderbilt Commodores travel to Knoxville this weekend to take on Kevin and George’s University of Tennessee Volunteers. It’s the 110th contest between the schools, and UT leads the series 74–30–5. UT is a 17.5 point favorite with an over/under of 40.5. Given […]