distinctivenesson November 15, 2017 Play Pause Unmute MuteALL0-9ABCDEFGHIJKLMNOPQRSTUVWXYZDistinctiveness is the degree of descriptiveness of a trademark. Fanciful (made up) trademarks are the most distinctive, followed by arbitrary trademarks, suggestive trademarks, descriptive trademarks, and generic trademarks.