Trademark News
Vanderbilt vs. Tennessee: The Trademark Rivalry
It’s college football rivalry week at Trust Tree! My Vanderbilt Commodores travel to Knoxville this weekend to take on Kevin and George’s University of Tennessee Volunteers. It’s the 110th contest between the schools, and UT leads the series 74–30–5. UT is a 17.5 point favorite with an over/under of 40.5. Given […]
Read MoreTrademarks Become NFL Trash Talk Fodder
It’s no secret that we are big fans of trademarks, but we understand that it’s not an exciting topic for most folks. So, we were super excited to see trademarks become the center piece of a widely-discussed Twitter beef between two NFL teams this Saturday. The feud started when the Redskins […]
Read MoreThe Hunger Games: Trademark Victors
A million dollars isn’t cool, you know what’s cool? A billion dollars . . . and The Hunger Games film franchise has already grossed over $2 billion. That number is expected to increase dramatically after the final film premieres tomorrow. You know what else is cool? Trademarks! And The Hunger Games […]
Read MoreUpdate- Sturgis Motorcycle Rally Wins Trademark Dispute
Bolo You Didn’t: A Lawyer Says Goodbye to the Tie (Sort of)
Earlier today, I got word that an event I am attending on Saturday is, in the words of JT and Jay Z, a “Suit & Tie” affair. I feel the same way about ties that Sir Richard Branson does. One of my favorite things about life in the Tree of […]
Read MoreJohn Lewis Christmas Ad Gets Me Again
The leaves are falling. There’s a chill in the air. I’ve finished eating all my kids’ halloween candy. That can mean only one thing. It’s almost Christmas! It also means it’s time for the 2015 John Lewis Christmas commercial! I’m talking about John Lewis, the upscale department store chain in Great […]
Read MoreAll Black Everything: New Zealand’s Powerful Rugby Brand
The Music City Miracle. The Band is on the Field. The Miami-Duke Debacle. Americans love watching football players lateral the ball. Of course, that is the foundation of an entire sport. Rugby – the fastest growing sport in the world. And the biggest event in rugby – The Rugby World […]
Read MoreHalloween Trademarks: Star Wars Edition
Halloween is almost here. Have you picked out your costume yet? According to the National Retail Federation, consumers plan to spend an average of $27.33 on Halloween costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large and small costumes. It’s estimated that 68 million […]
Read MoreRebranding in the NBA: Where Bullets Become Wizards
In honor of tipoff to the NBA season, I’m returning to my favorite blog topic: rebranding in sports. For those of you that have followed my blogging exploits (thanks, mom and dad), you may recognize this as my go-to subject. Today, we tackle the Washington Bullets rebranding to the Washington Wizards. […]
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