Trust Tree Legal co-founders Randy Michels and Bill Ferrell have been ranked “IP Stars” among the nation’s intellectual property law attorneys. The “IP Stars” designation comes from Managing IP whose researchers conducted more than 1,000 interviews and surveys with peers and clients of attorneys in the United States to compile […]
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When It Comes to Trademarks, NFL Players are Role Models
In honor of the NFL draft (and rumors swirling about the big moves our hometown Titans might make), I felt obligated to post about the NFL. The NFL has not had a lot of positive coverage this offseason. Role models seem few and far between. But when it comes to trademarks, […]
Read MoreQwikster About Face: Netflix’s Non-Rebrand Rebrand
I have been known to binge-watch a TV season or ten. My most recent conquests were Season 3 of House of Cards, The Honourable Woman, and Season 1 of Unbreakable Kimmy Schmidt. All were served up by Netflix. Not Qwikster. Remember Qwikster? It was the name chosen to rebrand Netflix’s DVD-by-mail service, which was […]
Read MoreJ.J. Watt Jumps and Reebok Pumps
A few weeks ago we wrote about Reebok bringing back its iconic Pump sneaker with the ZPump. Monday morning, NFL star J.J. Watt and Reebok announced a new partnership. Monday afternoon, J.J. Watt and Reebok went viral with this video of the 6′ 5″, 290 pound Watt in his Reebok ZPumps completing […]
Read MoreHarlem Globetrotters Show Off Trademark Tricks
College basketball’s best talent was on display in the recently concluded NCAA Men’s Division I Basketball Championship. Long before the NCAA tournament became the preeminent showcase for young basketball players, the country’s best talent was found on the Harlem Globetrotters. The Harlem Globetrotters began in 1926 as the Savoy Big Five. […]
Read MoreFirst Annual Summer Movie Blockbuster Trademark Extravaganza
In a world where blockbusters are about more than just movies, we proudly bring you our First Annual Summer Movie Blockbuster Trademark Extravaganza! Come for the fun trademark facts, stay for the trailers. In 2014, the Summer box office grossed over $4 billion. The top five grossing movies were: Guardians of […]
Read MoreReebok Remix: Pump Up the (Sales) Volume
Last year, it was out with the old and in with the new at Reebok, as the company abandoned its well-known Vector logo in favor of a new Delta logo. The Delta logo – only the third log in Reebok’s 121 year history – was chosen by the company as part of […]
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